- Democratic candidate Michael Bloomberg for 2020 has used a new campaign strategy to appeal to voters with social media awareness.
- The billionaire, former Mayor of New York City, has teamed up with a memorial collective linked to the popular Instagram page Fuck Jerry to promote his campaign.
- Instagram influencers like Tank Sinatra, Trash Can Paul and Kale Salad posted sponsored ads that appeared as direct messages between the Bloomberg campaign and the meme accounts.
- It is unclear how much Bloomberg's campaign paid for each sponsored post, although his $ 52 billion net worth was unlikely to suffer.
- Further information can be found on the Business Insider homepage.
Michael Bloomberg uses his enormous wealth to invest in a new campaign strategy: social media memes.
The former mayor of New York City announced in November that he was running for presidency in 2020. The 77-year-old, who has branded himself a champion of working Americans and the middle class despite his net worth of $ 52 billion, swears by it campaign statements "Defeat Donald Trump and rebuild America."
Given his late arrival to the main race, Bloomberg's campaign adopted creative approaches to marketing, tweets about Lady Gaga, tattoos, and other millennial content during a democratic debate in Iowa in January, and spent over $ 11 million in 60-second Super Bowl campaign ad ,
The billionaire's latest campaign stunt involves social media influencers and memes. According to The New York TimesThe Bloomberg team has tapped Meme 2020, a company founded by the mastermind behind the Meme makers from Jerry Media,
Jerry Media is known for the popular meme page Fuck Jerrywho has almost 15 million followers on Instagram. The collective also had to fight backlashes last year Take memes from other content creators without properly appreciating them,
According to The Times, the campaign started this week and has placed sponsored posts on popular Instagram accounts such as Sinatra tankwho has 2.3 million followers, and Kale salad, another account with 3.5 million followers.
The posts were displayed as fake direct messages between the Bloomberg campaign and the meme accounts.
It is unclear how much Bloomberg's campaign paid for each sponsored post. The daily beast According to the campaign, social media influencers with a target group of 1,000 to 100,000 followers will be offered a "fixed fee of $ 150" for creating original content. However, Meme 2020 members have a significantly larger target group.
According to NBC NewsBloomberg also spent an average of over $ 1 million a day on Facebook ads.
While the posts on Instagram have garnered a lot of attention, some users have touted the campaign for being fake.
"Tank you are a beautiful man, but that's an L," commented The Fat Jewish, a meme page with over 11 million followers, under the contribution sponsored by Tank Sinatra.